Posts Tagged ‘Modern Museum of Art’

Nike Just Do It NYC ‘House of Innovation’ Is Running Art

Nike, Just Do It, House of Innovation

Nike’s Just Do It NYC: House of Innovation showcases their latest running technologies. (Photo: Nike)

Last night I had a chance to get a sneak peek at the Nike Just Do It NYC: House of Innovation, an art/commerce installation that showcases the brand’s new running gear for winter through video, lights, and sensory objects.

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The Nike Hyperwarm shirt floats in a sea of icicles. (Photo: RunKarlaRun.com)

The project is housed in New York’s Skylight at Moynihan Station, NYC’s historic James A. Farley Post Office turned event space. Guests walk into a completely blackened space, ushered through by Nike employees also glad in black. Lights are kept to a bare minimum—just enough to safely walk to the starting point of the installation.

From the pitch black of the warehouse-like space, a video on two screens straddling a walkway begins the presentation. When the video ends, lights rise on the first part of the exhibit: a collection of shoe forms and Nike Free Flyknit shoes hanging from the ceiling.

We’re encouraged to touch and walk through them before proceeding to the next stop on the tour, a similar presentation of Nike’s Pro Hyperwarm Hybrid shirt surrounded by field of floating icicles. Read the rest of this entry →

27

09 2013

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