How To Buy 2017 New Balance Disney Running Shoes

How To Buy New Balance Disney Running Shoes in 2017

“Mad Tea Party” New Balance Disney shoes

The 2017 New Balance runDisney Collection of running shoes makes its debut at Walt Disney World Marathon Weekend presented by Cigna from January 4 to January 8, 2017 at Walt Disney World in Florida.

The collection features shoes themed to iconic Disney rides like Space Mountain, The Haunted Mansion, Mad Tea Party, and Toy Story Mania. Space Mountain and The Haunted Mansion are Vazee Pace v2 neutral running shoes; Mad Tea Party and Toy Story Mania are 880v6 cushioned running shoes.

Want to snap up a pair? They’re only available at runDisney Health & Fitness Expos during race weekends at Walt Disney World in Florida and Disneyland in California (and not online). Check before each race weekend for up-to-date instructions on how to get your hands on a pair. Here are the details.

How To Buy New Balance Disney Running Shoes in 2017

Glow-in-the-dark “Space Mountain” Vazee pace v2 New Balance shoes

How To Buy 2017 New Balance Disney Running Shoes

For most—but not all—runDisney race weekends, register through at 7 p.m. the evening before each expo day. The first day of the virtual queue is usually reserved for runners registered for that weekend’s races. Runners can sign up in the virtual queue using their bib numbers starting at 7 p.m. on the night before the first day of the expo for an appointment to buy the shoes. After the first day, the virtual queue is open to the general public.

Register in the queue the day before you want to shop. You cannot register days in advance. Basically, always check the queue for instructions the evening before you’d like to attend the expo.

For the 2017 Walt Disney World Marathon Weekend that means registered runners can sign up starting Tuesday, January 3 at 7 p.m. to purchase the shoes at the runDisney Health & Fitness Expo on Wednesday, January 4. You’ll need your bib number to get a spot in the queue.

After the first expo day anyone—including the general public—can sign-up for the virtual queue. For Walt Disney World Marathon Weekend, that means open queue registration begins Wednesday, January 4 at 7  p.m. for shopping appointments on Thursday, January 5. The same goes for the next day: anyone can register in the queue on Thursday, January 5 at 7 p.m. for appointments on Friday, January 6. Once all appointments are filled, the queue will close.

There will be no virtual queue on Saturday, January 7.

How To Buy New Balance Disney Running Shoes in 2017

“Toy Story Mania” 880v6 New Balance shoes

Adults can register for the virtual queue just once per weekend. Each person can reserve one style and size through the virtual queue, but can buy up to five more pairs in the booth for six pairs total.

After signing-up, you’ll get a text or e-mail confirming your time to head to the expo. As that time nears, you’ll get a callback text letting you know they’re ready for you. You’ve got one hour from that callback text to check in at the New Balance expo booth.

Supply may be limited as the shoes sell, so check the New Balance virtual queue for inventory and other updates. And remember, too, New Balance doesn’t always use the virtual queue. So check for directions for the race weekend and day you’ll be attending the expo.

How To Buy New Balance Disney Running Shoes in 2017

“The Haunted Mansion” Vazee Pace v2 New Balance shoes

When to Buy New Balance Disney Running Shoes

The limited edition New Balance Disney running shoes are only sold at runDisney race expos at Walt Disney World in Florida and Disneyland in California. Here’s the current schedule for 2017:

  • Walt Disney World Marathon Weekend: Walt Disney World, January 4-8, 2017
  • Star Wars Half Marathon—The Light Side: Disneyland, January 12-15, 2017
  • Disney Princess Half Marathon Weekend: Walt Disney World, February 23-26, 2017
  • Star Wars Half Marathon—The Dark Side: Walt Disney World, April 20-23, 2017
  • Tinker Bell Half Marathon Weekend: Disneyland, May 11-14, 2017
  • Disneyland Half Marathon Weekend: Disneyland, August 31-September 3, 2017
  • Disney Wine & Dine Half Marathon Weekend: Walt Disney World, November 2-5, 2017
  • Avengers Super Heroes Half Marathon Weekend: Disneyland, November 9-12, 2017

* Disneyland Paris Half Marathon Weekend: Disneyland Paris, September 21-24, 2017

* The New Balance runDisney collection was not available at the 2016 Disneyland Paris Half Marathon. They may or may not be selling there in 2017.

You don’t have to actually register for any of the races to buy the shoes. The expos are free and open to the public. But you do have to purchase in person following the instructions at

As a member of the media, New Balance and runDisney sometimes provide me with complimentary attendance at runDisney events and gear to sample. As always, all opinions are purely mine. I firmly believe in being honest about my experiences. Seriously. For more, read my Disclosure Policy.

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