‘How to Build a Running Brand’ at Heartbreak Hill Half

How To Build Your Running Brand at Heartbreak Hill Half

Run, Karla, Running in New England on May 11, 2014. (Photo: RunKarlaRun.com)

Want to learn how to build your running brand? Join me at the inaugural Runner’s World Heartbreak Hill Half & Festival at Boston College in Newton, Mass., from June 6-8. I’ll be on a panel discussing that very topic, along with Matt Frazier of No Meat Athlete and Katy Widrick of Healthy Living in a Hectic World. Runner’s World Editor at Large Mark Remy of Remy’s World fame will be our esteemed moderator. If you’ve ever wondered how to take your running blog to the next level, this is a seminar you don’t want to miss.

How to Build a Running Brand Seminar at Heartbreak Hill Half

Shalane Flanagan at 2014 Boston Marathon. (Photo: Thomas Cole, tfxc/Flickr)

We’re just one of the dozen seminars that cover race strategy, gear, training, fuel, masters running, women’s running and dog running. Yup, you can even learn how to train with your pup. For the inaugural event, Runner’s World is bringing out the big guns. Shalane Flanagan, Bart Yasso, Paralympian Sarah Reinertsen, race director Dave McGillivray and, of course, the Runner’s World editorial team will be on hand to chew these topics at the Runner’s World Health and Fitness Expo.

But, of course, the seminars aren’t the main event. The weekend includes the half marathon on Sunday and Runner’s World 5K and Runner’s World 10K on Saturday. All runners receive a finisher’s medal and shirt—tech for the half, event shirt for the 5K and 10K.

How to Build a Running Brand Seminar at Heartbreak Hill Half

The Heartbreak Hill Half medal. (Photo: Runner’s World)

As I announced last month in Race The Runner’s World Heartbreak Hill Half With Me, I’ll be tackling the 5K and half marathon as a member of the Runner’s World Heartbreak Hill Half blogging crew. (They’re covering my race entries, dorm room—yes, dorm room!—and some meals.) More intrepid folks are completing the Hat Trick: 5K, 10K, and half marathon. And the Five & Dime is yet another option with the back-to-back 5K and 10K on Saturday.

If you’d like to join the party at Boston College, I’ve got discount codes for you. Get 10 percent off Heartbreak Hill Half, Five & Dime or Hat Trick at rw.runnersworld.com/hhhalf with these codes: blogrunkarlarunHalf, blogrunkarlarun5&10 and blogrunkarlarunHat.

Even if you’re not running, come on out for the seminars. They’re all free and open to the public. You can reserve your seat for all the events at rw.runnersworld.com/hhhalf/seminars, where you’ll find the full schedule of panels in the coming weeks, including “How to Build a Running Brand.”

Hope to see you there!

Photo of Shalane Flanagan © Thomas Cole, tfxc/Flickr used via a Creative Commons license.

Karla Bruning


Karla Bruning is a regular contributor to SHAPE.com, the host of NYRR's On The Run web + TV show, and a race announcer at events like the TCS New York City Marathon. She used to report for Newsweek but spent her free time squeezing in workouts. Now she freelances as a running reporter. She's run 7 marathons, 20 halves, 6 triathlons, sings in an '80s cover band, spoils her dog + travels compulsively.

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05 2014

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