Talk about a race with a mission. The RUN10 FEED10 10K run is a collaboration between Women’s Health Magazine and the Feed Foundation, a charity founded by Lauren Bush Lauren that aims to end hunger worldwide.
You might have seen one of the iconic FEED bags in a magazine or even being carried by someone on the street. FEED raises money by selling products that have a set donation built into the price. With RUN10 FEED10, they’re taking it to the streets in seven cities across America. You can even participate in a virtual 10K run anywhere in the world.
The idea is simple: run the 10K and you’ll help feed 10 people in your local community. The effect is anything but simple: the series debuted last year, raising enough money for 1 million meals nationwide.
Hunger is often an issue we think of as further from home. But 50 million Americans don’t know where their next meal is coming from. That’s 15 percent of our population. The saddest part is we have plenty of food to go around.
“We’re producing more food than ever before, yet more and more people are going hungry,” says chef and Top Chef co-host Tom Colicchio in A Place At The Table, a recent documentary that looks at hunger in the U.S.
According to the U.N. Food and Agriculture Organization, 1.3 billion tons of food goes to waste each year. That’s one third of all the food produced in the world. And yet, 870 million people globally don’t have enough food on a daily basis, according to the World Food Programme. Something is just plain wrong here.
In the U.S., we’re responsible for 133 billion pounds of food waste, according to the U.S. Department of Agriculture. That’s at least 30 percent of our food supply. Hunger is one of the most solvable problems our country faces, one that was almost eradicated in the 1970s. Now, RUN10 FEED10 wants to do something about this once again growing crisis.
The series kicks off this weekend with a timed 10K run in New York City on September 22. The race has a fantastic flat course along the Hudson River. Plus, Glee star Naya Rivera will treat runners to a concert. She won’t be alone; also on hand will be Food Network chef Ellie Krieger, Olympic soccer player Alex Morgan and Good Morning America broadcasting live from the race. Festivities also include pre- and post-race activities like yoga and giveways from FEED, Dove, Degree, Lipton Tea, Simple, Kellogg Nourish, OPI, Vaseline, Birkenstock, Panasonic Beauty, Sketchers, Cigna, Ford Fiesta and more.
Then the series moves on to Chicago on October 6 and San Francisco on October 27. Runners in Boston, Los Angeles, Miami and Seattle can also take part in an untimed “Fun Run” sponsored by Women’s Health. Those dates are: September 28 in Seattle, September 29 in LA, October 5 in Boston and October 12 in Miami.
If you’re not in one of those metropolitan areas, never fear. Anyone can run their own 10K virtually between now and October 27.
Runners at the events in New York, Chicago, San Franciso, Boston, LA, Miami and Seattle will receive a limited edition FEED bag and a finisher bracelet. Virtual race finishers will also receive a FEED bag.
Race fees are $50 or $60, depending on your registration date, for the timed runs in New York, Chicago and San Francisco; $40 for the fun runs in Boston, LA, Seattle and Miami; and $28 for virtual races. Registration fees for all the events go to local food banks in each metropolitan area.
RUN10 FEED10 even has training plans to help get you across the finish line. In addition, Women’s Health encourages all runners to raise $100 for FEED. To find out more or to register, visit run10feed10.com.
Get $5 off your race registration with code R10F10USA at checkout.
If you want to know more about hunger in the U.S., watch this trailer for A Place At The Table: