Race directors, take heed. Everyone expected the Marine Corps Marathon in Arlington, Va., and Washington, D.C. to sell-out fast. All the race’s entries were gone in record time of 2 hours, 27 minutes.
But what frustrated thousands of runners, and no doubt the race organizers as well, was a massive failure of the race’s registration system run by the Active Network via Active.com.
Consecutive registration snafus with the Bank of America Chicago Marathon last month and the Marine Corps Marathon yesterday, due to intense demand, have many runners chanting L-O-T-T-E-R-Y.
When it comes to the most popular races that expect registration to sell-out in a matter of hours, lotteries are simply the way to go, whether it’s the Bank of America Chicago Marathon, the Marine Corps Marathon or any other race facing this type of registration stampede.
Marine Corps Marathon Registration Failure
As tens of thousands of runners rushed to Marine Corps Marathon’s site yesterday at noon EST when registration opened, problems with the Active Network caused delays for many runners attempting to register. Many—myself included—never successfully gained access to the registration system before the race sold-out. Instead, runners found a series of error messages and messages stating registration was on hold.
“While the Marine Corps Marathon sold out in record time, many runners experienced the frustration of error messages and slow-loading webpages,” said Director Rick Nealis. “These individuals were essentially in a holding pattern as entries were being processed and capacity was reached.”
One message I saw read, “It’s an exciting day today. We have a sell-out event in progress! If you’re seeing this message it means that lots of people are trying to sign up just like you. We expect that the event will sell-out within an hour. Please be patient, and we’ll get you in the door as quickly as possible.”
After hitting refresh a few times, another message told me, “We were unable to add ‘Marine Corps Marathon 2013 – Marathon Registration – Individual’ to your order. This item is currently on hold.”
Yet, other times I could not access the site altogether. I was not alone.
“Active Network experienced technology system issues with registration for the 2013 Marine Corps Marathon today,” said Eric McCue, General Manager Sports for the Active Network. “For this, all of us at Active sincerely apologize. We expected unprecedented interest for this iconic race but as the demand for registration shortened from hours to minutes, despite thorough testing, the immediate traffic exceeded the limits of the system.
The marathon issued an apology to runners via their Facebook page and a press release on their website. My own inbox and Twitter feed was flooded with messages from frustrated runners.
“The MCM continues to celebrate the enthusiasm of the running community for ‘The People’s Marathon,’” said Nealis. “Unfortunately, today’s online experience is inconsistent with the organizational excellence that has become the hallmark of the Marine Corps Marathon. Everything regarding the MCM registration process will be reexamined for future years.”
A Marine Corps Marathon Lottery?
Many runners have been calling via Facebook and Twitter for the race to move to a lottery system, with some type of preference for military runners and veterans. Still others bemoan that so many major races have turned to lotteries.
For many runners, it was Chicago Marathon déjà vu.
Connie Kosberg from Pasadena, Ca., tweeted, “Memories of @ChiMarathon coming back to haunt me!! Ahhhhh”.
The Marine Corps Marathon is certainly not the first race to face online system failures. The Boston Marathon famously faced technical difficulties in 2010 when a crush of runners sold the race out in eight hours. The incident spurred race organizers to tighten the marathon’s famous qualifying standards and introduce rolling admission based on qualifying times to lower the number of runners vying for spots.
The Bank of America Chicago Marathon, the nation’s second largest marathon, earlier this month was forced to move to a lottery after their registration system, also run by Active.com, crashed when thousands of runners logged on the minute race registration opened.
Other races avoid registration stampedes altogether. The ING New York City Marathon, the nation’s largest marathon, moved to a lottery in 1999, and many popular D.C. area races like the Credit Union Cherry Blossom Ten Mile Run and Nike Women Half Marathon DC utilize lotteries as well. So too does the country’s largest running event, the AJC Peachtree Road Race in Atlanta.
As the third largest marathon in the U.S. and eighth largest in the world, the Marine Corps Marathon would seem like the next obvious candidate to go with a lottery, especially in light of this latest registration snafu. Demand for the Marine Corps Marathon has boomed in the last few years. The 2010 race sold-out in six days and the 2011 event sold-out in 28 hours, 4 minutes in 2011. Last year, registration closed after 2 hours, 41 minutes.
For my own part, I thought the race should have moved to a lottery after the Chicago snafu. I asked the managers of the official Marine Corps Marathon Twitter feed if they’d considered a lottery in light of Chicago’s problems. They tweeted this response: “Worked hard in 2012 to handle two hour 41 minute registration. Working just as hard this year.”
I have no doubt that they did. And I don’t fault them or even Active.com. I’m sure they ran every test in the book. These things happen regardless of perfect planning.
But I hope all in-demand races take heed. Lotteries may not be popular with everyone, but then again nothing is popular with everyone. And a lottery is certainly the way Marine Corps should go.
By all means, have some type of preferred entry for military runners and veterans, whether it’s an early registration window, a guaranteed entry, or some such.
And yes, have a preference method for local runners too, similar to New York Road Runners 9+1 program for the ING New York City Marathon; NYRR members who run nine races and volunteer for one in the same calendar year get a guaranteed entry into the next year’s race. It’s a great system. I’ve run the NYC Marathon twice via that method. Marine Corps Marathon could put together a similar program with their MCM Event Series and other races to give local runners a leg up.
And please keep saving a few spots for the people who have dedicated their lives to running this race—the folks who’ve run it 5, 10, 15 years. The MCM Runners Club gives guaranteed entries to runners who have completed at least five Marine Corps Marathons.
Another option MCM already has in place—charity spots. It’s a great way to offer bibs to runners who want to bypass a lottery. I ran the 2007 NYC Marathon for charity—after failing to nab a lottery spot—and it’s one of the best things I’ve ever done.
Then, after all those preferences, lob everyone else into a lottery and call it a day.
Why Lotteries Are Better
After yesterday’s experience, I can say this with certainty: It’s much less frustrating to not get into a race through a lottery than to not get in after spending two hours online hitting refresh.
A lottery just feels like a far fairer and far saner way to go about entering runners into a race. No, you don’t always get in. But sometimes you do. And you don’t feel like a chump in the process.
Me? I won’t be running the Marine Corps Marathon this year like I hoped. But it’s really not that big of a deal. There are so many great fall races on my bucket list that don’t have insane registration rushes. I’ll just run one of them instead. Next year? If Marine Corps Marathon has a lottery I’ll certainly enter it. But I won’t be stampeding online again to register for any race.
For runners with their hearts set on running the October 27 Marine Corps Marathon, charity entries are available through one of the race’s 130 charity partners. A list of all participating charities can be found of the event’s website.
For runners still wondering about their registration status, a press release from the Marine Corps Marathon said registered runners should expect to receive a confirmation email, and that any registration related questions should be directed to Active at (877) 228-4881, option 3.
Runners, I’m curious what you think. Would you rather take your chances in a lottery or take your chances in a registration stampede?
Karla Bruning is host of On The Run, New York Road Runners’ web show about running. She has completed six marathons, two triathlons and trains with the New York Harriers. Follow Karla’s “Notes From a Running Nerd” at RunKarlaRun.com, Facebook and Twitter@KBruning.