Runners raise $650 million annually to fight cancer. Now California Sports Company K-Swiss is getting in the spirit too. They’ve teamed up with Stand Up To Cancer (SU2C), an initiative to accelerate groundbreaking cancer research, to create a line of footwear and apparel built to help every athlete fight cancer. K-Swiss will contribute $5 from the sale of each product in the collection to Stand Up To Cancer through Dec. 31, 2013.
“Collaborating with Stand Up To Cancer gives us a valuable opportunity to support and help inspire a movement to save lives,” said David Nichols, executive vice-president of K-Swiss. “We are excited to create a unified front across the running community and encourage people, from their first 5K or first triathlon, to race for a world without cancer.”
The collection features running and lifestyle shoes, and performance, running and triathlon apparel including shorts, tanks, reflective jackets and more. Read the rest of this entry →